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SEO is applied not only in the field of web pages, but also for academic PDF files to these academic search engines such as Google Scholar and CiteSeer optimize. [25] The basic principle of best academic search engine optimization seo expert (Academic Search Engine Optimization, ASEO) is the same as in the traditional web search engine optimization. The PDF should have a relatively high keyword density have and instead of (hyper) links include mentions other scientific publications. The range of academic search engine optimization is still young and is currently being assessed by the academic community very different. Some believe it is immoral to cut scientific articles on academic search engines, others consider it necessary for search engines to index and weight the contents of PDFs and more "fair".

Ethical rules

Methods that bring non-relevant sites on top rankings of the search engine results pages are, as spamdexing designated; they violate rules, set the search engine to protect against manipulation of their search results. So it is possible to set up automated redirects that contain text pages created specifically for search engines. This method, with so-called doorway pages to work, however, is contrary to the guidelines of the major search engines. Cases that are uncovered by the search engine operators, often have the spell of that page to follow, d. H. The landing pages in question are excluded from the search index.

So had BMW early 2006 to accept the short term that the website of the automotive Konzernes completely from Google has been removed as a series of automatically forwarding bridge pages have been created. After BMW the offending pages had removed bmw.de was again in the Google index added.

Ethical SEO (eng. White hat search engine optimization) avoids spamming. It does away with undesirable practices as the use of doorway pages or a link farm and complies with the directives of the different search engines. This reduces the risk of exclusion or downgrading in the search results is avoided. In contrast to the ethical "white hat" -Suchmaschinenoptimierung is optimizing involving undesirable methods by the search engines "black hat" optimization called.

Link Pyramid

In the field of search engine optimization occurred since the end of 2000 increased to the concept of link pyramid. The link pyramid tries a natural backlink building to simulate. To this end, the backlinks of several successful entrepreneurs were analyzed and considered. It was good to see that the so-called. Foundation of simple links is and decreases the number, the higher the quality, the links. This results in the image of a pyramid, from which the word Link Pyramid derived returned. To execute a link pyramid, using bottom-up seen fewer links. This results from the fact that it is increasingly difficult for high-quality links to get to this.